The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
One Show 2022 IP & Products Jury
Yujin Lee
Executive Creative Director
B-REEL
Los Angeles
Presently at B-Reel as Executive Creative Director to help shape and grow the product focused studio in LA.
Background in product innovation aims to define experiences that are imaginative yet analyzed to meet consumer needs yet to be defined.
Prior to B-Reel, led digital product strategy and development, creative and design direction at Nike Digital Innovation and R/GA, focused on smart products and connected experiences.
Background in product innovation aims to define experiences that are imaginative yet analyzed to meet consumer needs yet to be defined.
Prior to B-Reel, led digital product strategy and development, creative and design direction at Nike Digital Innovation and R/GA, focused on smart products and connected experiences.