The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2022 Direct Marketing Jury
Luca Lorenzini
Co-Founder / Executive Creative Director
Small NY
New York
Luca Lorenzini is Co-Founder and Executive Creative Directors of SMALL, a new-era creative agency based in New York City.
After a brief stint at Y&R Milan in 2002, Luca found his home at Saatchi & Saatchi Milan. In 2015, together with his partner Luca Pannese, he decided to make the big move to New York City. After a few years at Saatchi & Saatchi and Publicis, the duo decided it was time to realize their dream and so, SMALL was born.
Luca has won 33 Cannes Lions, in addition to awards at the most prestigious advertising festivals in the world, such as The One Show, D&AD, New York Festival and many other regional awards, including four Grand Prix at the Italian Art Directors Club.
After a brief stint at Y&R Milan in 2002, Luca found his home at Saatchi & Saatchi Milan. In 2015, together with his partner Luca Pannese, he decided to make the big move to New York City. After a few years at Saatchi & Saatchi and Publicis, the duo decided it was time to realize their dream and so, SMALL was born.
Luca has won 33 Cannes Lions, in addition to awards at the most prestigious advertising festivals in the world, such as The One Show, D&AD, New York Festival and many other regional awards, including four Grand Prix at the Italian Art Directors Club.