The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Out of Home / Print Jury

Della Mathew

SVP, Executive Creative Director

22Squared

New York

Della is currently an Executive Creative Director at 22Squared, where she is building on her passion for creating impactful work that is guided by good for brands like Southeast Toyota, Baskin Robbins and Amazon Prime Video. Before that, she was at Ogilvy New York, primarily leading IKEA USA and Citizens. Under her direction, the team repositioned the IKEA Brand in the U.S. beyond a flatpack cheap choice for dorms & starter homes to the leader of life at home that can support every family’s American Dream. She was also part of a diverse team of talent leading the transformation of the stereotypical banking experience for Millennials with Citizens. With her help, the bank is modernizing its brand into one that challenges old ideas and industry conventions.

From big Brand moments to activations, and experiences, she leads a multi-disciplinary team of skilled specialists across design, production, social, digital, printed media, and video content.

 

 

 

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