The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Fusion Pencil Jury

Kako Mendez

Group Creative Director


San Francisco

Kako started as a Copywriter for adidas at 180Amsterdam more than fifteen years ago. After that, he crossed the Atlantic pond to work on top agencies such as Wieden + Kennedy (Sao Paulo) or 72&Sunny (Los Angeles), where he created global and regional campaigns for brands like Nike, Coca-Cola, Heineken, Call of Duty, and Sonos among others. Then he started working for Apple at TBWA/Media Arts Lab, where he became a Creative Director and along with other talented folks, worked on HomePod, AirPods, iPhone, MacBookPro, the rebranding of Apple Music, and iPad. Some of his work has won many awards, the kind everyone likes to brag about, including a few big ones, the kind not everyone is lucky enough to brag about. His name has also shown up in a bunch of lists, most of which he wasn’t even aware of. But despite this blatant display of self-flattery disguised as an objective third-person narration, he’s well aware that in the grand scheme of things, the pursuit of creative excellence has mostly led him to failures along the way. Just like everyone else. However, this has never stopped or discouraged him from exercising the creative muscle and doing other things, such as co-writing two short films, co-founding a movie search platform powered by emotions named Feelm, and writing a children’s poetry book which he’s currently trying to get published.




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