The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 CMO Pencil Jury

Kenny Mitchell


Snap Inc.

Los Angeles

Kenny Mitchell is the Chief Marketing Officer of Snap Inc., parent company of Snapchat. Mitchell has a reputation for building iconic brands and driving industry-leading performance through innovative, fully- integrated and award-winning marketing programs. Mitchell guides the brand and business marketing efforts for Snap, with a focus on driving growth of the global Snapchat community as well as the base of advertising and developer partners. He is responsible for developing a cohesive brand strategy to drive awareness and engagement with Snap’s innovative products, features and content. Additionally, Mitchell is responsible for deploying business marketing strategies to educate global advertisers and agencies on Snapchat’s audience and advertising solutions. Previously, Mitchell was an accomplished leader at McDonalds U.S. and Gatorade, where he oversaw the strategy and execution related to key consumer touch-points – creative, digital, design, retail and experiential. At McDonald’s U.S., he served as the Vice President of Brand Content and Engagement and focused on rekindling consumer brand love while delivering strong business growth. At Gatorade, serving as Head of Consumer Engagement, Mitchell oversaw all global integrated marketing efforts. In this role, he led the consumer marketing efforts that contributed to several consecutive years of record revenue, volume and profit growth. Prior to Gatorade, Mitchell oversaw Brand and Consumer Marketing for NASCAR, leading development and execution of the annual marketing plan and media strategies. Before NASCAR, Mitchell served as Vice President and General Manager at the Dew Tour, a division of the NBC Sports Group. Over a more than 20-year marketing career, Mitchell has received numerous awards and recognitions including being named one of “The Most Creative People in Business” by Fast Company, Forbes CMO NEXT, AdWeek 50, Business Insider: 25 Most Innovative CMOs, and Campaign Power 100. Additionally, he has won numerous creative awards, including multiple Cannes Lions, film festival selections including Tribeca, and two Emmy nominations. Mitchell also is a Member of the Board of Directors for e.l.f. Beauty. Mitchell holds a B.A. from Dartmouth College and an M.B.A. from Dartmouth’s Tuck School of Business. He was inducted into Dartmouth’s Sports Hall of Fame as a member of the men’s basketball team. He and his wife, Heather, live in Los Angeles and have a daughter, Carter.




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