Lily Ng is a Group Data Strategy Director of Droga5. With over 13 years of experience, she leads a team of researchers and strategists that focus on transforming data from numbers to creative inspiration and impactful action plans. Lily serves as the consumer insights, measurement strategy, and research lead for some of Droga5’s top clients, ensuring that all strategic planning and creative ideation is rooted in data-driven processes and powerful consumer truths. Her work has helped create successful advertising programs for many brands across categories including JP Morgan Chase, RB, Johnsonville, Essentia Water, Ancestry, and the REFORM Alliance. Lily takes pride in growing and championing diverse talent, supporting open and inclusive dialogue, and creating safe spaces in professional environments. She is a founder and leader of Hyphen, Droga5’s Asian American and Pacific Islander affinity group. She has also served as a mentor and volunteer for organizations like the Multicultural Advertising Internship Program (MAIP), Women Who Create, Ad Futures competition, APIA Scholars, and the Bill & Melinda Gates Scholarship Fund.