The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Creative Use of Data Jury

Lily Ng

Group Data Strategy Director


New York

Lily Ng is a Group Data Strategy Director of Droga5. With over 13 years of experience, she leads a team of researchers and strategists that focus on transforming data from numbers to creative inspiration and impactful action plans. Lily serves as the consumer insights, measurement strategy, and research lead for some of Droga5’s top clients, ensuring that all strategic planning and creative ideation is rooted in data-driven processes and powerful consumer truths. Her work has helped create successful advertising programs for many brands across categories including JP Morgan Chase, RB, Johnsonville, Essentia Water, Ancestry, and the REFORM Alliance. Lily takes pride in growing and championing diverse talent, supporting open and inclusive dialogue, and creating safe spaces in professional environments. She is a founder and leader of Hyphen, Droga5’s Asian American and Pacific Islander affinity group. She has also served as a mentor and volunteer for organizations like the Multicultural Advertising Internship Program (MAIP), Women Who Create, Ad Futures competition, APIA Scholars, and the Bill & Melinda Gates Scholarship Fund.




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