A proven creative leader with over 19 years of experience, Pedro Pérez is an endless advocate of curiosity, who believes that ideas never die, and great ones have the power to transform societies. As Co-Chief Creative Officer at Energy BBDO, Pedro is on a mission to craft work that is uniquely authentic. He has a track record for bringing brands to life through innovative, cross-platform storytelling, and has inspired some of the agency’s most awarded work like Extra Gum’s “Sarah & Juan,” 5 Gum’s “The 85-Year-Old Regret,” Baygon’s “Light for Hope,” Bayer Aspirin’s “HeroSmiths,” and most recently the post-pandemic viral film, Extra Gum’s When it’s Time,” Prior to joining Energy BBDO in 2014, Pedro worked at Badillo Saatchi & Saatchi and JWT, partnering with brands including Toyota, Kraft, Honda, P&G, Coca-Cola, Unilever, and Banco Popular. His work has been awarded by top industry festivals including Cannes, D&AD, The One Show, ADC, Clios, LIA, and more. Pedro was born in Puerto Rico, the most beautiful island in the world (in his unbiased opinion). He’s proud to be a CCO, a husband, and a dad — though not always in that order.