Before joining TBWA Jyrki has been working as an creative/art director at various digital agencies. And has later lead creative teams at Taivas Ogilvy, Accenture Digital and McCann.

During his 25+ years in creative industry Jyrki has worked with Nordic's biggest brands and various international giants ranging from renewable energy and materials manufacturing to food industry and from healthcare to local and global NGO's.

Jyrki's is passionate about helping companies find their moral compass in order to navigate towards more sustainable and equal future. He's known for his ability to connect brands and organisations with the surrounding culture, societal conversation and inclusive and sustainable values and progress.

Jyrki's work has won numerous national and international awards, including several Lions in PR, a category he consider's closest to his heart. in 2021 he was honoured to be among the 100 most creative people in the world by Adweek.