The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Creative Effectiveness Jury

Kate Santore

Director of Marketing



Kate Santore – Has spent the last 15 years developing marketing initiatives to deliver billions in sales for some of the world’s most loved brands including Verizon, L’Oreal, FiFA World Cup, Olympics, Amex and Coca-Cola in the US and Europe. Her work has been recognized by the industry winning several Cannes Lions, Clios, One Show, D&AD and Webby awards. In 2020, Kate was a recipient of the “Future is Female” award by Advertising Week, honoring the rising stars of the marketing and advertising industry. To further Coca-Cola Women’s in Leadership ambitions, Kate spearheaded the development of the initiative, Going FurtHER aiming to help close the gender gap which earned the “Eliminating Racism and Empowering Women” achievement award from the YWCA. Currently, Kate serves as the Director of Marketing at Coca-Cola.




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