With a background in computer science, Yasu’s curiosity has always found a way into writing, digital design, and coding. A self-professed ‘geek,’ he spends time inventing things in the field of next-generation communications. In 1995, Yasu joined Dentsu, where he accomplished the industry’s greatest feat: staying at the same agency for 26 years. With additional stints at IconNicholson, StrawberryFrog, and Dentsu America, he has worked on clients such as Shiseido, Coca-Cola, Glico, Google, Honda, Kirin Brewery, and UNIQLO. His list of awards includes Cannes Lions, D&AD, The One Show, Spikes, ADFEST, and CLIOs, of which he’s also been a jury member including Jury President of Creative Data Lions at Cannes 2019, Digital Jury President at D&AD 2020, Digital, Mobile, and Digital Craft Jury President at Spikes Asia 2021, and Brand/Communication Design Jury Chair at the 100th ADC Annual Awards. As the industry evolves, Yasu’s leadership role is also evolving. While he oversees all the creative teams, the digital teams, and innovation teams who are inventing and developing new services and products, he aims to integrate all the diverse talents at Dentsu for the challenges we face that seem to become more complex than ever. Sometimes, you’ll find Yasu kayaking anywhere from the rivers of Mongolia to the Hudson in New York. Always, however, he seems to be wearing a cool shirt.