Kala Sherman has been producing music in advertising for over 17 years. She is the managing partner/executive producer for award winning bicoastal music and sound company, New Math.

Prior to opening New Math, she founded music company, Travis + Maude with her partner, David Wittman as well as held the Executive Producer producer position at Elias Arts. Her extensive background has led Sherman to produce music for clients such as Google, Visa, Nike, BMW, ESPN, Chobani, Pepsi, Budweiser, Infiniti and Verizon to name a few.

She resides in Montclair, NJ with her husband Bobby and 11-year old daughter Viola.