The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Design Jury

Lisa Smith

Executive Creative Director

Jones Knowles Ritchie

New York

Lisa is the Executive Creative Director at Jones Knowles Ritchie New York. With over 20 years of experience, she is best known for transforming some of the world’s most-loved brands. In 2021, she led the global rebrand for Burger King, using design to help improve quality and taste perceptions across the full brand experience. Prior to JKR, Lisa was ECD of Chobani where she was responsible for putting creativity at the heart of the company, overseeing a rebrand that transformed the business, expanding its product offering and increasing customer loyalty, directly translating to top-line growth. Lisa was also Head of Design at Wolff Olins NY, focused on creating ground-breaking and commercially successful work for USA Today, Grubhub and The Met.

In 2021, Lisa was named one of Fast Company’s Most Creative People of the Year for her role in delivering some of ‘ the biggest redesigns of the decade’. In recognition of this, Lisa has picked up notable accolades throughout her career including Fast Company’s Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today.

Lisa has also served as D&AD jury president for Graphic Design, judged Cannes Lions, ADC, Clio and the Effies, alongside speaking at multiple industry events and contributing her thoughts to leading publications.

 

 

 

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