James Sorton is the Managing Director and Executive Producer of Commercials and Music Videos at Pulse Films. He oversees the division's output from its award-winning roster and has been involved in numerous projects that have been internationally recognised by D&AD, Cannes Lions, BAFTA, the Grammy’s, Grierson Trust, UKMVA’s, Ciclope, and AICP. Pulse Films is a global home for a wide spectrum of filmmakers shaping the future of visual storytelling and was named Production Company of the Year by Campaign Magazine, the British Arrows, Shots, and Little Black Book's The Immortal Awards in 2020 / 2021.