Chilean creative, father of 2 great kids. He worked as a copywriter at Leche2, Y&R Santiago and Y&R New York, then as Creative Director at Y&R Santiago and Chief Creative Officer at Los Quiltros. He was responsible for many iconic campaigns that became part of popular culture for the most important brands in the country such as Movistar, Loto, Budweiser, Sodimac, Danone, Bimbo, Softys, Sadia, BAT, Unimarc, Hyundai, WOM, Wallmart, among many others. Over the years, he received over 120 recognitions in festivals such as Cannes Lions, Sol de San Sebastián, Ojo de Iberoamérica, FIAP, Wave, Wina, 12 Grand Prix at ACHAP, 31 EFFIE and 2 Grand EFFIE. He is also part of the Creative Council of ABInBev and he was part of the Y&R Global Creative Board in 2018. He also served as a juror at Ojo de Iberoamérica (x3), FIAP, Ciclope, Wina, Adforum PHNX, EFFIE (x3) and ACHAP (x2).