Guillermo Vega joined Saatchi & Saatchi London in October 2018 as Chief Creative Officer. He is responsible for overseeing all creative output of the world’s most famous advertising agency’s clients. Vega was previously Executive Creative Director at 72andSunny in New York, the third and fastest growing office in the company’s network. Guillermo set up and established the New York offering and oversaw work on clients such as Smirnoff, Samsung, Xfinity, Seventh Generation, Yoplait and Cheerios. Before joining 72andSunny, Vega was ECD of Wieden & Kennedy São Paulo, helping found the agency’s office in Brazil. He grew it from 3 employees to 100+ in 4 years by winning clients like Nike, Coca Cola, Levi's, and Heineken, among others. Hailing from Argentina and having lived in many different countries, Vega has a uniquely international perspective on creativity. He also speaks English and Portuguese as well as his mother tongue, Spanish. He lives in London with his wife and two children.