The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Direct Marketing Jury

Diego Wallach

Chief Creative Officer


Mexico City

Diego Wallach is Chief Creative Officer at Publicis WW Mexico. Storyteller. I can proudly highlight we created the most awarded Mexican campaign @Canneslions ever, which just got the GRAND PRIX FOR GOOD, among 9 CANNES LIONS and the first-ever D&Ad Yellow Pencil for Mexico, among all the many awards we got in the latest years. I feel that's also a reward for the team-building talent I've been perfecting over the years. I believe putting the right people to work together is also storytelling. Responsible for more than 19 years for all creative development, from strategy to creative work, production assessment for Global, regional and local brands, such as: CITI, Nestlé, Heineken, Coca Cola, Powerade, Schweppes GERBER, BMW/MINI, L´OREAL, Diageo, Sanofi, Domecq, T-FAL, and The Home Depot; among others. Also responsible for more than 100 creative and effectiveness awards had been attained in festivals such as One Show, Cannes Lions, Clio, D&AD, LIA, IAB, Golden Drum, Epica, FIAP, El Sol, El Ojo de Iberoamérica, Wave Festival, The Mexican Creative Club. (Círculo Creativo de México), and EFFIE; among others.




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