Everyone knows it’s me writing this, so there’s no point in doing it in the third person just to avoid sounding pompous while I sing my praises. I’ll keep it short and sweet. I was a Copywriter and Creative Director at Agulla&Baccetti (one of Latam’s top creative agencies in the ’90’s and early 00’s). Then I moved over to London to work at Mother. After that I worked for Nike at Wieden&Kennedy Amsterdam. In 2005 I moved back to Buenos Aires and founded Santo together with Maxi Anselmo. I’ve won many awards (just like everyone else) and have been named in lists that made my self-esteem bloom while I’ve also not been named in other lists which made my heart sink. But all in all my ego has kept somewhat healthy. Other endeavors include publishing four books of short stories and writing and directing a short film and four short theater plays. I have two daughters and a girlfriend whom I love very much, however irrelevant that piece of information may be to this bio.