Executive Creative Director/semi-professional photographer/unprofessional squash player/coffee addict. My career spans over 20 years at various agencies throughout South Africa. I’ve worked on many brands across different categories from VW, Nissan, BMW, to Liberty, Standard Bank, Jameson, Castle Lager, DStv and more; I even launched a telecommunications company during a brief stint in the middle-east. I still believe in the transformative power of the idea, no matter the medium and that advertising can play a more pivotal role in society than just ticking boxes or satisfying focus groups. My work has been acknowledged at all major local and international awards shows including Cannes, One Show, D&AD, the local South African Loeries & Pendoring awards as well as the Bookmark awards where digital excellence is specifically recognised. I’m proud to be a Pirate at TBWA Hunt Lascaris, Johannesburg.