Jonathan had 15 years experience of working as a strategist in leading ad agencies before starting a Masters in Sustainability and Responsibility. In becoming alive to our climate emergency and understanding his personal connection to it - through helping drive consumption - he quit. After living in a wood in Scotland and a Maori community in New Zealand, he returned to London and set up the Comms Lab and Purpose Disruptors. Most recently, Purpose Disruptors featured in the only two official advertising-related events at Cop26, the global climate conference, with the launch of the Advertised Emissions report and the Good Life2030 project.