The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Direct Marketing Jury

Ioana Zamfir

Executive Creative Director

MRM Romania


Ioana Zamfir is currently the Executive Creative Director of MRM Romania. She was previously Creative Director of Cheil Romania and Group Creative Director of Mccann Bucharest. As a creative who has always sought excellence, recognition came naturally and constantly for Ioana. She now has over 50 international metals to her name at the industry’s most prestigious award festivals. Among them, Cannes Lions, D&AD, One Show, LIA Awards, Clio Awards, Eurobest, Epica, Cresta, Golden Drum or The Effies. Her Bihor Couture campaign has scored every metal colour at both Cannes and Clio. Under her leadership, MRM Romania became digital agency of the year in 2020 at the most important local advertising festival. She has also been a familiar jury member in all major festivals. Right now, Ioana continues to grow Romanian creatives in a culture of ambition that aims to produce tomorrow’s biggest and smartest campaigns.




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