The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Interactive, Online & Mobile Jury

Daniel Bonner

Global CCO

Wunderman Thompson

Daniel Bonner is the Global Chief Creative Officer at Wunderman Thompson – a responsibility he shares alongside Bas Korsten. Together they are responsible for bringing ambitious clients a competitive advantage through the formidable power of inspiration. Their focus for the agency is raising the standard of the work, inspiring new possibilities, and harnessing the breadth of the company’s capabilities to set new benchmarks for the industry. Daniel has a proven track record of innovation and collaboration – establishing and growing teams from which award-winning work has flourished, including the most coveted medals from Cannes Lions, D&AD, Clio, LIAA, ADC and One Show. Daniel has also proudly led teams to more than 20 Agency of the Year titles as well as an ‘Agency of the Decade’ award. On a more personal note, Daniel is a Fellow of the Royal Society of Arts and has previously been ranked as the No.1 Digital Creative Director by Campaign and named “Influencer of the Year” by Creativepool. Prior to Wunderman Thompson, Daniel served briefly as Wunderman’s Global Chief Creative Officer bringing with him a resume that included guiding his previous agency, Razorfish, to a 300% increase in excellence and innovation awards. Prior to this, Daniel worked for 15 years as a creative leader and Chief Creative Officer of AKQA. Daniel has served as a Cannes Lions jury member three times, and in 2019 he was a Cannes Lions Jury President and Brand Experience Ambassador. Under Daniel and Bas’ leadership, Wunderman Thompson was named Cannes Lions ‘Most Innovative Network’ for 2020/2021 and received the Innovation Grand Prix for Unilever’s ‘Degree Inclusive’, the world’s first inclusive deodorant for people with visual and upper extremity impairment. Wunderman Thompson received a second consecutive Grand Prix at Cannes in 2022, taking home the inaugural Creative B2B Grand Prix for Sherwin-Williams Coil Coatings 'Speaking in Color', a voice-activated AI color system that produces hues based on human inspiration, allowing color to be spoken into existence for the first time ever. When not working, Daniel can be found wearing Lycra and cycling around the south of England - sometimes with his wife and two sons.




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