The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Direct Marketing Jury

Vida Cornelious

VP, Creative, NYT Advertising

The New York Times

New York

As an award-winning creative leader, she has spent over 20 years moving brands forward with creative solutions that deepen consumer engagement and emotional connectivity. Currently she is the VP, Creative, New York Times Advertising. As the creative lead of the department, she oversees T Brand Studio, the creative team and operations responsible for building bespoke creative content, bringing brands closer to the prolific storytelling of the New York Times. Previously, she held the posts of Chief Creative Officer at Fake Love and HelloSociety– the Brand Experience and Influencer agencies of New York Times Advertising. Both agencies enabled T Brand to expand its “off platform” capabilities and further enable brands to have impact in the world. In addition to her time with The New York Times, her creative leadership roles at global brand, The Walt Disney Company and advertising giant, DDB Chicago, have fueled her career with a trifecta of publisher, brand and agency side creative experiences. Throughout her career she has serviced blue-chip brands spanning a wide range of consumer categories. She has created award-winning work garnering awards, accolades and recognition from Cannes Lions, The Effies, Communication Arts, The Art Directors Club, Chicago Creative Club, London International Awards and others. She has contributed op-eds to industry publications and provided thought leadership as an award show juror, featured panelist, sought-after mentor, and speaker at national industry events.




Follow Us