As R/GA’s Global Head of Creative Excellence, Ari helped lead R/GA to consecutive record-breaking years in 2021 & 2022. Prior to joining R/GA, Ari served as the Chief Creative Officer of FCB New York where he helped to turn around the agency with work such as the Whopper Detour, the single most awarded piece of advertising in 2019. Before that, Ari spent 13 years at Grey New York where he contributed, in no small part, to that agency’s turnaround as well, being named Agency of the Year in 2013 & 2015. Other career highlights include fathering the E*TRADE Baby, Canon’s Long Live Imagination campaign, switching people from cable to DIRECTV, intercepting the Superbowl for Volvo, serving up eggs with a side of Kevin Bacon and repeatedly taking on the issue of gun safety in the United States with ideas like “The Gun Shop.” Ari’s work has been awarded at every major show in the industry including an Emmy and a shortlist at the Oscars.