The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Creative Effectiveness Jury

Bridget Johnson

Executive Creative Director

Independent Creative Lead


Bridget has spent the last 20 years working at South Africa’s best agencies. She moved to Ireland 18 months ago to start a new chapter. She has worked in and led creative departments in both network (Ogilvy; M&C Saatchi Abel) and leading independent agencies (Boys & Girls, Dublin; The Riverbed, South Africa) and earned over 80 international and local awards at all the best shows, including The One Show. She loves tackling problems in powerful and unexpected ways and is driven by a fascination with human behaviour, simple ideas and shifting culture. Bridget is an advocate for diversity in the ad industry and considers herself privileged to have worked with a multitude of great minds in marketing – in agencies, on the client side and across disciplines. She still gets a thrill seeing great ideas come to life and watching young talent finding their stride.




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