The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Health & Wellness / Pharma Jury

Brett OConnor

Executive Creative Director

VCCP Health


Brett is no stranger to award shows, having been Jury President and Judge for top organisations including the London International Awards, the One Show, Cannes Lions Health, Eurobest and the Clio Awards. He welcomes their bar-raising impact on the industry and the ambition and support they offer young creatives.  His own career started in consumer advertising, before he entered the world of healthcare at McCann Health. Here he went on to win multiple awards at a UK and global level. Brett’s proudest professional achievement is founding VCCP Health and leading the small London agency to become one of the highest awarded healthcare agencies in Europe. Whether for patients, professionals or the public, his approach combines a love of art direction with pithy copy, strategic insights and a knack for challenging the status quo.  Great lines aren’t just for advertising though – Brett runs his own fly-fishing business and co-manages fly-fishing magazine FlyCulture. His passion for fishing is evident in the names of his other great loves, his children Finn and Brook. When he’s not working, you’ll find Brett with these two and wife Holly, enjoying English country life.




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