A fourth generation Californian, Aaron came to the East Coast in January 2006 to become OgilvyOne’s worldwide creative director on IBM. In November 2006, Aaron helped bring together the creative groups from Ogilvy & Mather and OgilvyOne to create one consolidated creative team for IBM. As Executive Creative Director of Digital, he now oversees the New York office’s digital creative discipline. In addition, Aaron provides creative leadership on Fanta and Kodak across all media. Before leaving his home on the West Coast, Aaron spent a year at Ogilvy San Francisco providing creative leadership on the Yahoo! account. His team’s award-winning work for Yahoo! Music Unlimited helped establish Yahoo! as an early leader in the highly competitive digital music arena. Prior to Ogilvy, Aaron was at Goodby, Silverstein & Partners, where he helped develop their interactive advertising discipline and led digital work for Hewlett-Packard, Saturn, Specialized Bikes, Goodyear, Discover and Budweiser. Before that, Aaron was a creative director at Modem Media where he oversaw the Michelin North America and E-Trade accounts. His work has been honored by most international advertising competitions, including One Show, Cannes, LIAA, New York Festival, the Clios, Art Directors’ Club, Andys, Flash Film Festival, Flash in Can, and SXSW. In 2009, he will be serving on the juries for the One Show Interactive and D&AD.