The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
One Show 2024 Creative Use of Data + Creative Use of Technology Jury
Alexandre Abrantes
ECD
FCB
New York
As the #1 Creative Director in the world in the 2023 The One Club Global Rankings, and one of the most awarded Creative Directors in the world in 2022, Alex has continued to prove that his talent pushes the confines of creativity while serving as an economic multiplier for clients.
He was crucial in fueling organic growth from FCB NY’s AB-InBev business. His leadership on Cannes Lions 2023 Entertainment for Sports GP Winner DREAMCASTER, coupled with the development of a physics-bending experience for Michelob ULTRA featuring tennis legend John McEnroe in McEnroe vs McEnroe, has led AB-InBev to win an astonishing 11 Gold pencils in The One Show 2023, and more importantly, to further expand its business.
AWARD WINS:
24 One Show Pencils, including 11 Gold, 7 Silver, 6 Bronze
21 Cannes Lions, including 1 GP, 5 Gold, 7 Silver, 8 Bronze
43 Clio Awards, including 5 Grand Clios, 15 gold, 12 silver, 11 bronze
16 D&AD Pencils, including 2 Yellow, 4 Graphite, 10 wood
14 ADC Cubes, including Best In Class, 6 gold, 5 silver, 2 bronze
EMMY Winner _ 44th EMMYS _ Outstanding Digital Innovation"
He was crucial in fueling organic growth from FCB NY’s AB-InBev business. His leadership on Cannes Lions 2023 Entertainment for Sports GP Winner DREAMCASTER, coupled with the development of a physics-bending experience for Michelob ULTRA featuring tennis legend John McEnroe in McEnroe vs McEnroe, has led AB-InBev to win an astonishing 11 Gold pencils in The One Show 2023, and more importantly, to further expand its business.
AWARD WINS:
24 One Show Pencils, including 11 Gold, 7 Silver, 6 Bronze
21 Cannes Lions, including 1 GP, 5 Gold, 7 Silver, 8 Bronze
43 Clio Awards, including 5 Grand Clios, 15 gold, 12 silver, 11 bronze
16 D&AD Pencils, including 2 Yellow, 4 Graphite, 10 wood
14 ADC Cubes, including Best In Class, 6 gold, 5 silver, 2 bronze
EMMY Winner _ 44th EMMYS _ Outstanding Digital Innovation"