The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
One Show 2024 Direct Marketing Jury
Sapna Ahluwalia
Group Creative Director
BBH USA
New York
Sapna has over 14 years of stellar advertising experience, having worked in agencies in India, Singapore and now the US.
She is responsible for several highly awarded and acclaimed campaigns for brands like Heineken, Netflix, Uber, Abbott, Nike, Google, Barbie, Virgin Mobile, Beck's beer, CRY, Axe, Magnum Ice Cream, Vaseline and several others.
She is always trying to push herself and everyone around her to create fresher, more relevant work. Along the way, she has won a bunch of awards including Cannes, One Show, Clios, D&Ad, Webbys and Spikes.
She is responsible for several highly awarded and acclaimed campaigns for brands like Heineken, Netflix, Uber, Abbott, Nike, Google, Barbie, Virgin Mobile, Beck's beer, CRY, Axe, Magnum Ice Cream, Vaseline and several others.
She is always trying to push herself and everyone around her to create fresher, more relevant work. Along the way, she has won a bunch of awards including Cannes, One Show, Clios, D&Ad, Webbys and Spikes.