The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2024 Social Media Jury

Leah Alfonso

Group Creative Director

dotdotdash

New York

Leah is a Group Creative Director at dotdotdash, a design and innovation studio powered by TBWA\NEXT, focusing on future-minded brand experiences and storytelling that bring together culture and technology. She joins the team from AKQA and R/GA where she was a Creative Director on Nike, overseeing its Global Brand Studios; American Express, directing digital concert experiences with the world's top performers; and P&G, producing campaign work in service of the AAPI community and social good.

Before that, Leah collaborated with the behemoths on Google, Samsung, and Verizon; jammed with Oprah to bring her Book Club into a new, digital world; and test-drove a lot of race cars as a writer for BMW, Mercedes, and Maserati.

But some of her favorite moments have come from helping to build up over 20 cross-vertical startups and teaching Experience Design at her alma mater, the School of Visual Arts in New York.

From a love of never-sitting-still, Leah dove into brand identity and activations, product design, TVC, social — and all of the weird and wonderful ways we create in between. To date, Leah and her teams have been awarded at the Effies, Cannes, Clios, The One Show, Art Directors Club, D&AD, Webbys, AICP Awards, Graphis and more, with recent work recognized as a Fast Company ‘World Changing Idea.’

 

 

 

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