Orlando has 20 years of experience working in advertising for Central America and international markets exporting creativity to over 23 countries and producing award-winning work recognized at Clio, El Ojo de Iberoamerica, Effie Latam, local, regional awards and Cannes Lions including the first Cannes Lion in El Salvador’s history. He has also been recognized as Co-Director for the documentary film titled 'Rosa,' depicting the life story of a transsexual woman in El Salvador, winning Best International Documentary at the New York Independent Film Festival and securing an official selection at Ícaro and Biarritz film festivals.

Judged major international award shows including The One Show, Ojo de Iberoamérica, New York Festival, CreativeX, CreativePool, Festival de Antigua, Mad Stars Asia, and Saniss Awards amongst others.

Currently oversees the creative department in the leading Central American ad agency Publicidad Comercial MullenLowe El Salvador, with a creative department of 80 people with multiple disciplines from creatives, digital creators, designers and producers.

Supports 14 advertising agencies from the same holding group ( GCC GROUP ) in Central America and the Caribbean, working on portfolio and business model definition, creative process implementation, creative operations and management tasks.

He also holds the position of Secretary at Humans for Humans Foundation, aiming to create communication ideas that can help solve social problems in the markets GCC operates.

Additionally, he is the founder of www.manualesparasobrevivir.org ( survival manuals ), a digital platform featuring short animated films written by survivors of child sexual abuse in Latin America. The platform offers steps for survival, a directory of post-trauma psychologists for scheduling free or low-cost therapies, a survivor-to-survivor chat, and various resources to support individuals who experienced sexual abuse during their childhood and are seeking healing.