Rouba's always been a film passionate, and her journey in the world of creative production has been marked by numerous accolades, including Cannes Lions, D&AD, Clio Awards, Dubai Lynx, and the Effies – a testament to her unwavering commitment to creativity and effectiveness.

In the early years of the B&W Report, Rouba earned the title of ""Producer of the Year,"" a reflection of her dedication to excellence.

With over 12 years at the helm of the production team at TBWA in the Middle East, Rouba played a pivotal role in diverse integrated campaigns. Prior to that, her co-management of The Talkies included projects for brands like P&G and Emirates Airlines, as well as contributions to films and TV series selected at Cannes and Venice Film Festivals.

Fueled by a genuine passion for the craft, Rouba took the entrepreneurial leap and founded Moreish, a production company dedicated to delivering high-quality projects for brands in the Middle East.

With a master's in filmmaking, Rouba values the role of craftsmanship and quality in creative and commercial success. Her bio reflects a journey guided by a sincere passion for producing impactful work, and she hopes to contribute more and more to the industry.