The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2024 Branded Entertainment Jury

Deh Bastos

Executive Creative Director

Map Brasil

São Paulo

Deh Bastos worked for brands such as Coca-Cola, Petrobras, Ambev, Medley, Unilever, and Nestle, among others. She was an audiovisual content editor and film producer in institutional films, advertising, and television for seven years, where she even won the Monet Prize in 2013 (Best Female Program) with the production team of the Boas-Vindas program on the GNT channel of the Globo group.

Deh Bastos is a communicator, mother, and advertiser. Partner and Executive Creative Director at Map Brasil. She was creative director at Publicis Brazil and was a judge at the latest editions of international advertising festivals such as Cannes Lions, D&AD, and Effie Awards. She is a creativity teacher at FIAP's MBA and the Ipê Institute's master's degree. He worked as a content strategist in sprints for brands such as Natura, Bauducco, and Bayer, and four years ago he created a conscious communication method where he worked in workshops and lectures at institutions such as FioCruz, Linkedin, Instituto Claro, Rio2C, Thoughtworks, Discovery, Casa TPM, MESA Company, YouPix Summit among others.

Conversation mediator, entrepreneur, and content creator, Deh was also a columnist for Revista Crescer, and co-authored the book Maternidades Plurais from the Fontanar label of Cia das Letras. Specialist in light communication for complex subjects. He founded the @CriandoCriançasPretas project, a network favoring conscious education and the need to combat racism. In November 2022, she was honored by Mauricio de Sousa Produções in the Dona da Rua project, by Turma da Mônica.

"Hope is the pillar of the world" is a Yoruba proverb. Living to connect people, promoting light, fun, inclusive dialogues, and using your passion for communication to transform relationships is your greatest purpose with communication.

 

 

 

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