The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2024 Experiential & Immersive + Integrated / Omnichannel Jury
Danilo Boer
Global Creative Partner
FCB Global
New York
DANILO BOER – BIO
FCB GLOBAL CREATIVE PARTNER
2 years ago, Danilo joined FCB as Global Creative Partner, teaming up with Global Chair Susan Credle and creative chiefs around the network to help continue the Network’s success.
During this time at FCB, Danilo met a lot of nice and talented people and partnered up with them to help the Network win a One Show Best in Category Fusion Pencil, the prestigious Penta Pencil, 19 Golds and helped FCB NY be the most awarded agency on the One Show & ADC combined Rankings. All that lead to Danilo the Ranked #1 Creative in the world in 2022.
These two years were also marked by a Sports Emmy win for “McEnroe vs McEnroe”, two consecutive Cannes North America Network of the Year, Grand Prix wins for Michelob Ultra and Adidas, the “Dreamcaster” documentary making into the theaters and the landing of Skoda as a transformative new client for FCB London.
Prior to joining FCB, Danilo was the CCO at Ogilvy New York, where he led the agency’s 100-plus-member creative team on famous work for clients such as Dove, IBM, IKEA, Nationwide, Samsung and others, while helping win new accounts including Absolut, Zippo and Hyatt. During his two years at Ogilvy, he helped reignite the NY’s office creative pedigree.
Previously, Danilo worked for 11 years at BBDO NY. There, he created award-winning work for brands like Guinness, FedEx, Snickers, Starbucks, AT&T, HBO and many more. During those years, he was fortunate enough to be included in pretty much every “Number Under Number” list you can find on the internet and ended up being named BBDO NY’s first-ever Head of Art & Design. He later became an Executive Creative Director, leading clients such as Bacardí, GE, Foot Locker and Macy’s for 6 years.
A native of Brazil, Danilo started his advertising journey in 2003 at AlmapBBDO working under ad legend Marcello Serpa. For seven years, he helped turn Havaianas from a local flip-flop brand into a true global icon, ultimately winning several One Show pencils for that brand, as well as for Volkswagen, Pepsi, Getty Images and many others. During his last year in that office, Danilo won a Grand Prix Lion for Billboard Magazine.
On a totally not-professional-but-way-more-fun note, Danilo is married to Stephanie and has two little girls whom he loves so much: Sabine and Colette. The four of them have a happy life in New York City as well as at their country home in Connecticut, where you can catch them constantly playing silly songs on the piano, painting in their studio and planting flowers.
2 years ago, Danilo joined FCB as Global Creative Partner, teaming up with Global Chair Susan Credle and creative chiefs around the network to help continue the Network’s success.
During this time at FCB, Danilo met a lot of nice and talented people and partnered up with them to help the Network win a One Show Best in Category Fusion Pencil, the prestigious Penta Pencil, 19 Golds and helped FCB NY be the most awarded agency on the One Show & ADC combined Rankings. All that lead to Danilo the Ranked #1 Creative in the world in 2022.
These two years were also marked by a Sports Emmy win for “McEnroe vs McEnroe”, two consecutive Cannes North America Network of the Year, Grand Prix wins for Michelob Ultra and Adidas, the “Dreamcaster” documentary making into the theaters and the landing of Skoda as a transformative new client for FCB London.
Prior to joining FCB, Danilo was the CCO at Ogilvy New York, where he led the agency’s 100-plus-member creative team on famous work for clients such as Dove, IBM, IKEA, Nationwide, Samsung and others, while helping win new accounts including Absolut, Zippo and Hyatt. During his two years at Ogilvy, he helped reignite the NY’s office creative pedigree.
Previously, Danilo worked for 11 years at BBDO NY. There, he created award-winning work for brands like Guinness, FedEx, Snickers, Starbucks, AT&T, HBO and many more. During those years, he was fortunate enough to be included in pretty much every “Number Under Number” list you can find on the internet and ended up being named BBDO NY’s first-ever Head of Art & Design. He later became an Executive Creative Director, leading clients such as Bacardí, GE, Foot Locker and Macy’s for 6 years.
A native of Brazil, Danilo started his advertising journey in 2003 at AlmapBBDO working under ad legend Marcello Serpa. For seven years, he helped turn Havaianas from a local flip-flop brand into a true global icon, ultimately winning several One Show pencils for that brand, as well as for Volkswagen, Pepsi, Getty Images and many others. During his last year in that office, Danilo won a Grand Prix Lion for Billboard Magazine.
On a totally not-professional-but-way-more-fun note, Danilo is married to Stephanie and has two little girls whom he loves so much: Sabine and Colette. The four of them have a happy life in New York City as well as at their country home in Connecticut, where you can catch them constantly playing silly songs on the piano, painting in their studio and planting flowers.