Born and raised in Taipei, Taiwan, Mel‘s career has spanned CPG brands, medical, and tech marketing. Starting at Unilever, and then Johnson & Johnson, she was responsible for shaping the local presence of global mega-brands like Dove, Neutrogena, Johnson’s, Aveeno, Listerine, and Regaine, with market exposure to TW & HK. Mel also turned her strategic marketing expertise to elevate J&J’s medical portfolio of trauma fixation and joint replacement products to keep people moving and gain new muscles in marketing highly regulated products.

Mel is now the Head of Marketing at Uber Eats Taiwan where she brings strategic, consumer-first passion to all that she does, championing opportunities to shape new consumer behaviors of embracing on-demand delivery service across the restaurant and retail industry, making Taiwan one of Uber’s most strategic and engaged markets.

Recognized by Campaign Asia-Pacific’s 40 Under 40 2023, Women to Watch 2022, and PRovoke Media APAC’s Innovator 25 2022, Mel is an active Taiwan representative in APAC industry forums. From 2023 to date, she has joined the judging panel of Greater China Effie, Festival of Media APAC, PR Week’s Best Place to Work APAC, and Campaign Asia’s Women to Watch 2023. Mel is an evangelist of backing the power of brand, creativity, DEI, and cultural intelligence to Taiwanese marketing professionals and beyond to shape the industry standard.