The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
One Show 2024 Interactive, Online & Mobile Jury
Sergio Claudio
VP, Brand & Creative
Cricut
Denver
Sergio is a seasoned Creative, Marketing, and Technology executive who has helped global brands embrace creativity & digital experiences for over 20 years. Throughout his career, he has transformed Global Marketing & Product organizations through Integrated Campaigns, Digital and E-commerce platforms, Content Studios, AI & Personalization, UX design, streaming video platforms, experiential & global events, and customer loyalty programs for some of the world’s most recognizable brands including Adobe, Amazon, Apple, Disney, Facebook, Ford, Volkswagen, and more.
A designer by trade, Sergio blends creativity and innovation into customer-centric marketing strategies, campaigns, and experiences that build relationships with audiences while delivering clear revenue impact for global brands. As a technologist and product leader, Sergio champions the power of creativity, data, and technology to inspire global teams in building AI-driven digital experiences, virtual event platforms, and customer content that foster loyalty and engagement through creative storytelling and personalized experiences.
Currently, as the VP of Brand & Creative at Cricut, Sergio leads a global team of world-class designers, storytellers, UX strategists, and technologists on a mission to empower millions of Makers to ""lead creative lives” through brand creative, integrated campaigns, web design, video content, and digital product experiences. As a global and international leader, Sergio also ensures marketing strategies are tailored to diverse geographic regions, maintaining brand relevance while celebrating cultural differences that help generate appeal worldwide.
In addition to his corporate achievements, Sergio invests in the future of creative and marketing leaders, sharing expertise as a mentor and advisor at ONE School, and serving as a guest lecturer at prestigious institutions such as Stanford, NYU, and UC Berkeley, speaking on topics ranging from Branding, Design Thinking, and Customer Experience Innovation to the Power of Diversity in Marketing and Technology organizations.
A designer by trade, Sergio blends creativity and innovation into customer-centric marketing strategies, campaigns, and experiences that build relationships with audiences while delivering clear revenue impact for global brands. As a technologist and product leader, Sergio champions the power of creativity, data, and technology to inspire global teams in building AI-driven digital experiences, virtual event platforms, and customer content that foster loyalty and engagement through creative storytelling and personalized experiences.
Currently, as the VP of Brand & Creative at Cricut, Sergio leads a global team of world-class designers, storytellers, UX strategists, and technologists on a mission to empower millions of Makers to ""lead creative lives” through brand creative, integrated campaigns, web design, video content, and digital product experiences. As a global and international leader, Sergio also ensures marketing strategies are tailored to diverse geographic regions, maintaining brand relevance while celebrating cultural differences that help generate appeal worldwide.
In addition to his corporate achievements, Sergio invests in the future of creative and marketing leaders, sharing expertise as a mentor and advisor at ONE School, and serving as a guest lecturer at prestigious institutions such as Stanford, NYU, and UC Berkeley, speaking on topics ranging from Branding, Design Thinking, and Customer Experience Innovation to the Power of Diversity in Marketing and Technology organizations.