The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
One Show 2024 Moving Image Craft & Production Jury
Ion "Lutz" Cojocaru
Content Director
McCann Worldwide Romania
Bucharest
Content Director by job description, Film Director by heart, Ion Cojocaru aka Lutz is truly a new breed of creative.
He started as a hungry art director 15 years ago and won the most wanted advertising awards throughout his career including the first Titanium Cannes Lions and Grand Prix awards for Easter Europe. Also, he scored awards in all the major international advertising shows like D&AD, The One Show, Clio, Eurobest, Golden Drum, just to name a few.
His mission as a Content Director is to create and produce worth-watching pieces of content that people would binge-watch beyond the skip button. Think Netflix, but for brands!
He started as a hungry art director 15 years ago and won the most wanted advertising awards throughout his career including the first Titanium Cannes Lions and Grand Prix awards for Easter Europe. Also, he scored awards in all the major international advertising shows like D&AD, The One Show, Clio, Eurobest, Golden Drum, just to name a few.
His mission as a Content Director is to create and produce worth-watching pieces of content that people would binge-watch beyond the skip button. Think Netflix, but for brands!