The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2024 Design Jury
Ashwini Deshpande
Co-founder, Director
Elephant Design
Pune
After obtaining a Master's degree in Visual Communication from the National Institute of Design, Ahmedabad, India, Ashwini co-founded Elephant, India's largest independent integrated design consultancy since 1989.
Ashwini is part of the core group that steers the Design Alliance Asia consortium. She is an active founding member of the Association of Designers of India and The Collective, an initiative by women creative leaders to create safe workplaces. She is an advisor to Indian Creative Women which promotes diversity.
Ashwini has done award-winning work for global brands in automobile, engineering, FMCG, food service, healthcare, and personal care segments. Some of the awards include Global ReBrand 100 (USA), Worldstar for Packaging Excellence (Germany), Asiastar for Packaging Excellence (Singapore), A’Design Awards (Italy), Lexus Design Awards, and India Design Excellence Awards among many others.
Ashwini was invited by the Rockefeller Foundation to participate in a global Social Impact summit and by the Danish Design Foundation to partner with the Copenhagen Co-creation Agenda. She has lectured across more than 20 countries including the AIGA conference in Boston, Icograda Design week in Vancouver and Istanbul, Business of Design Week in Hong Kong, and International Design Congress in Mexico as well as South Korea. More recently Ashwini was a keynote speaker at the Golden Drum International Festival of Creativity in Slovenia.
She has been a jury chair at D&AD (UK), MADstars (S. Korea), London International Awards, and Golden Drum Awards (Slovenia). She was a jury member at Cannes Lions (France), Global ReBrand 100 (USA), New York Festival Advertising Awards, The One Show Awards (USA), Pentawards (UK), Spikes Asia (Singapore), Design for Asia (HK), International A’Design Awards (Italy) among other prestigious awards in India such as Kyoorius & Abbys.
As a key member of The Design Alliance Asia consortium, she has edited the Colours of Asia book that was published in Hong Kong. This project was awarded the Design for Asia Special Culture Award by the Hong Kong government.
To create local awareness of Design, Ashwini wrote “Design Purpose”, a bimonthly column in the most widely circulated Sakal newspaper. She has authored over 100 published articles across local, national, and international media.
Impact Magazine has featured Ashwini among the 50 Most Influential Women in Media for seven consecutive years. She is on Campaign India’s A-List.
Ashwini is a part of the MCCIA committee on Sports, Media & Entertainment. She mentors start-ups through the TiE - The Indus Entrepreneurs platform. She is part of several educational advisory boards of Design Master's Programmes including at the Indian Institute of Technology Guwahati, Pune University, World University of Design, Pearl Academy, Nirma University, Symbiosis University, and FLAME University.
Ashwini is part of the core group that steers the Design Alliance Asia consortium. She is an active founding member of the Association of Designers of India and The Collective, an initiative by women creative leaders to create safe workplaces. She is an advisor to Indian Creative Women which promotes diversity.
Ashwini has done award-winning work for global brands in automobile, engineering, FMCG, food service, healthcare, and personal care segments. Some of the awards include Global ReBrand 100 (USA), Worldstar for Packaging Excellence (Germany), Asiastar for Packaging Excellence (Singapore), A’Design Awards (Italy), Lexus Design Awards, and India Design Excellence Awards among many others.
Ashwini was invited by the Rockefeller Foundation to participate in a global Social Impact summit and by the Danish Design Foundation to partner with the Copenhagen Co-creation Agenda. She has lectured across more than 20 countries including the AIGA conference in Boston, Icograda Design week in Vancouver and Istanbul, Business of Design Week in Hong Kong, and International Design Congress in Mexico as well as South Korea. More recently Ashwini was a keynote speaker at the Golden Drum International Festival of Creativity in Slovenia.
She has been a jury chair at D&AD (UK), MADstars (S. Korea), London International Awards, and Golden Drum Awards (Slovenia). She was a jury member at Cannes Lions (France), Global ReBrand 100 (USA), New York Festival Advertising Awards, The One Show Awards (USA), Pentawards (UK), Spikes Asia (Singapore), Design for Asia (HK), International A’Design Awards (Italy) among other prestigious awards in India such as Kyoorius & Abbys.
As a key member of The Design Alliance Asia consortium, she has edited the Colours of Asia book that was published in Hong Kong. This project was awarded the Design for Asia Special Culture Award by the Hong Kong government.
To create local awareness of Design, Ashwini wrote “Design Purpose”, a bimonthly column in the most widely circulated Sakal newspaper. She has authored over 100 published articles across local, national, and international media.
Impact Magazine has featured Ashwini among the 50 Most Influential Women in Media for seven consecutive years. She is on Campaign India’s A-List.
Ashwini is a part of the MCCIA committee on Sports, Media & Entertainment. She mentors start-ups through the TiE - The Indus Entrepreneurs platform. She is part of several educational advisory boards of Design Master's Programmes including at the Indian Institute of Technology Guwahati, Pune University, World University of Design, Pearl Academy, Nirma University, Symbiosis University, and FLAME University.