The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2024 Branded Entertainment Jury

Geoff Edwards

Managing Director, Creative

GALE

New York

Geoff is an Executive Creative Leader who drives a unified vision for creativity and innovation across all of GALE’s brands while fostering diverse cultures. In just 1 year he helped rebrand the organization while also winning key new business accounts including H&R Block and MilkPEP's Iconic 'got milk?'.

Prior to that he was Executive Creative Director at TBWA\ Media Arts Lab. Responsible for managing all global communications for the launch of Apple TV+, Apple music, Apple pay, and card and AirPods Pro.

Before that Geoff was chosen as Executive Creative Director at R/GA, Los Angeles by Nick Law. There he leveraged emerging technology, design and entertainment to build brands like Disney, Nike, PepsiCo, and Hollywood Foreign Press Association.

Prior to that he was Head of Creative at CAA where his award winning work across all brands set new standards for branded content in entertainment. Geoff’s won 2 Grand Prix Awards at Cannes Lions and 2 Cannes Advertiser of the Year honors for his work on Adidas’ ‘IMPOSSIBLE IS NOTHING’ campaign and for Microsoft's biggest title, Halo 3.

Before all of that, Geoff co-Founded SATURDAY MORNING, a Nonprofit that leverages the power of creativity to help solve social injustice.

 

 

 

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