Gerard Fitzgerald is a creative force who has helped shape the auditory landscape of the advertising industry for nearly 30 years. Currently serving as the Executive Creative Director at MassiveMusic, Gerard's journey began in his hometown of Adelaide. In 2003, he became a partner at Song Zu, a journey that defined an era in the industry. The success of Song Zu and Gerard’s commitment to pushing creative boundaries eventually led to the sale of the business to Songtradr in 2021.
His unique approach to awareness in sound and how it helps build brands has led him to compose music for the likes of Google, Unilever, Singapore Airlines, Shell, DBS and Tiger Beer and more.
Gerard’s cinematic achievements include documentaries such as 'Marco Polo' and 'The Adventures of Zheng He’ which earned him multiple awards including an Asian Television Award for Best Original Music. In 2009 he scored the music for 'Legacy of China', which was followed up by 'The Visitor' a short film showcased at the Cannes Film Festival. Most recently he co-scored music for the award-winning Netflix series, ‘Mr Midnight’.
Gerard's classical training has enabled collaborations with renowned orchestras, including both in Sydney and Melbourne, and the City of Prague Philharmonic. His dual role as both composer and orchestrator for long-form projects and commercial television showcases not just his versatility but his true artistry.
Gerard has been the recipient of awards from London International, New York Festival, and the CCAs. His role as a craft judge at various industry award shows such as the AICP, Adfest and Adelaide Advertising & Design Club reflects his authority in the field and his commitment to recognizing excellence.
Gerard Fitzgerald is not just a name in music and advertising; he is a curator of auditory experiences, an advocate of live music, and a thought leader whose creativity resonates with every note.