The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2024 Branded Entertainment Jury
Max Geraldo
CCO
BBDO Canada
Toronto
Max Geraldo is Chief Creative Officer at BBDO Toronto and one of the most awarded Brazilian creatives of in his generation having worked for some of the best creative shops in Brazil, the United States and now in Canada.
Winner of 80 Cannes Lions with iconic campaigns like Nivea Doll and Protection AD, Speaking Exchange, Teddy Gun, Fedex Neighbours and Missing Matoaka and global brands like HP, Pepsi, Jeep, Leica, Boeing and The Red Cross. Max has also served in juries across the globe in the most prestigious Award Shows and have appeared in the Top 10 rankings of the most awarded Creative Directors three times in the past decade and Top 3 Chief Creative Officer at The One Show 2023.
Max was born in Argentina, grew up in Brazil and is a father to Rosa and Lola.
Winner of 80 Cannes Lions with iconic campaigns like Nivea Doll and Protection AD, Speaking Exchange, Teddy Gun, Fedex Neighbours and Missing Matoaka and global brands like HP, Pepsi, Jeep, Leica, Boeing and The Red Cross. Max has also served in juries across the globe in the most prestigious Award Shows and have appeared in the Top 10 rankings of the most awarded Creative Directors three times in the past decade and Top 3 Chief Creative Officer at The One Show 2023.
Max was born in Argentina, grew up in Brazil and is a father to Rosa and Lola.