Francine Li is a world-class marketer who leads with passion, purpose, and a laser-focus on creating impact. As Global Head of Marketing for Riot Games she is responsible for creating amazing experiences for Riot’s global community of passionate players to drive trust, engagement and growth. Riot Games was honored as one of Fast Company’s Most Innovative Brands.

Previously, Francine worked at Netflix, Wieden + Kennedy and BBDO transforming some of the most esteemed and iconic brands in the world, including Procter & Gamble, Budweiser, and ESPN.

Francine and her teams' work has been recognized by every major awards show including top honors at Cannes Lions, Emmys, Effies, One Show and Clios. In 2023, Francine was honored as Forbes Enterpreneurial CMO and served as Cannes Lions inaugural Entertainment for Gaming Jury President.