With pivotal Creative Director roles at renowned agencies and Samsung, Alex brings expertise honed through judging at prestigious regional and global award shows such as Cannes Lions, New York Festivals, ADFEST, Effie Awards, The D&AD, and Adstars.

Honoured as one of Asia’s Top 10 Creatives by Media and voted among the 20 Hottest Creatives in the Region by Campaign Brief Asia, Alex boasts 20+ years of experience in building brands, creative strategy, leading diverse creative teams, and developing creative and marketing capabilities on both the Agency and Brand sides.

Currently leading alongside TAG's Division heads, Alex not only spearheads the agency's business vision but also emphasizes creative excellence, growth, and mentorship within the creative department.

Eager to explore diverse industries and a staunch supporter of entrepreneurship, Alex remains dedicated to crafting transformative experiences that not only meet client expectations but also champion sustainability as a driving force in the ever-evolving landscape of creative marketing.