The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One Show 2024 Health & Wellness / Pharma Jury
Pierre Loo
Executive Creative Director
McCann Health
Greater China
Born and bred in Hong Kong, Pierre embarked on an advertising journey that catapulted him from his roots in Asia to the bustling streets of New York City and back.
Over the past 20 years, Pierre has achieved remarkable success, including winning China's first Gold Cannes Lion Health award and earning top honors at prestigious shows such as LIA, Clio, Spikes, ADC, New York Festivals, The One Show, RX Club, AIGA, HKDA, ACE B2B, MMM, AMM, Markies, 4As, LongXi, Great Wall, and Marketing Excellence. His relentless pursuit of excellence has led him to actively participate in global jury circles, including Cannes, LIA, Clio, Effies, ADC, MMM, RxClub, Globals, Spikes Asia, SIAF, New York Festival, Creative Floor, Ad Star, One Show, Lisbon, Red Apple, LUMM, WINA, PHNX, as well as serving as a jury member for the inaugural Cannes Lion Health, LIA Health, Lisbon Health, and LUMM.
In recognition of his talent and achievements, Pierre was named the #1 Top Creative Director in China and the #3 Top Creative Director globally by Luerzer's Archive in 2021. Additionally, he ranked #3 as a Creative Director in China and was honored as the 21st most influential and inspiring Executive Director in 2021 according to CreativePool. His work has also been selected by the United Nations for the Great Ads for Good 2022 campaign.
Beyond the realm of advertising, Pierre is regarded as a fine artist and an avid racer. If you're fortunate, you may catch a glimpse of his masterpieces exhibited in galleries or art centers in New York, London, or Asia, or witness his skills on a two-wheel race track or even streets of New York and Hong Kong.
Over the past 20 years, Pierre has achieved remarkable success, including winning China's first Gold Cannes Lion Health award and earning top honors at prestigious shows such as LIA, Clio, Spikes, ADC, New York Festivals, The One Show, RX Club, AIGA, HKDA, ACE B2B, MMM, AMM, Markies, 4As, LongXi, Great Wall, and Marketing Excellence. His relentless pursuit of excellence has led him to actively participate in global jury circles, including Cannes, LIA, Clio, Effies, ADC, MMM, RxClub, Globals, Spikes Asia, SIAF, New York Festival, Creative Floor, Ad Star, One Show, Lisbon, Red Apple, LUMM, WINA, PHNX, as well as serving as a jury member for the inaugural Cannes Lion Health, LIA Health, Lisbon Health, and LUMM.
In recognition of his talent and achievements, Pierre was named the #1 Top Creative Director in China and the #3 Top Creative Director globally by Luerzer's Archive in 2021. Additionally, he ranked #3 as a Creative Director in China and was honored as the 21st most influential and inspiring Executive Director in 2021 according to CreativePool. His work has also been selected by the United Nations for the Great Ads for Good 2022 campaign.
Beyond the realm of advertising, Pierre is regarded as a fine artist and an avid racer. If you're fortunate, you may catch a glimpse of his masterpieces exhibited in galleries or art centers in New York, London, or Asia, or witness his skills on a two-wheel race track or even streets of New York and Hong Kong.