The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Interactive Judges

Ted Persson

Great Works


Ted Persson is a Stockholm based creative director and interactive strategist. Persson is a co-founder of leading interactive agency Great Works, where he currently holds the position as Chief Creative Officer, overseeing work from the agency's offices in Stockholm, New York, Barcelona, Tokyo and Shanghai. Persson's work for clients such as Absolut Vodka, IKEA, Electrolux and H&M has been heavily awarded and Great Works, and was awarded 'Insurgent of the Year' by Adweek in 2010. In excess of his position at Great Works, Persson is the chairman of Cloud based software provider Cloudo, on the board of directors of mobile positioning company LociLoci and and on the advisory board of LifeGene, a Swedish national collaborative project coordinated by Karolinska Institutet, designed to build up a research database to explore the relationships among heredity, environment and lifestyle.




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