Ted Persson is a Stockholm based creative director and interactive strategist. Persson is a co-founder of leading interactive agency Great Works, where he currently holds the position as Chief Creative Officer, overseeing work from the agency's offices in Stockholm, New York, Barcelona, Tokyo and Shanghai. Persson's work for clients such as Absolut Vodka, IKEA, Electrolux and H&M has been heavily awarded and Great Works, and was awarded 'Insurgent of the Year' by Adweek in 2010. In excess of his position at Great Works, Persson is the chairman of Cloud based software provider Cloudo, on the board of directors of mobile positioning company LociLoci and and on the advisory board of LifeGene, a Swedish national collaborative project coordinated by Karolinska Institutet, designed to build up a research database to explore the relationships among heredity, environment and lifestyle.