The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2024 Green Pencil Jury

Camilla Martinussen

CEO

Goods

Oslo

Camilla Martinussen is the Managing Director of Goods, a sustainable packaging design studio that creates brands with big effect and low footprint - creating sustainable consumer brands for the future. In addition to her CEO role at Goods, she is also a Partner at ARC Arise Consulting, a collective of specialist companies that Goods is a part of. Goods collaborates with clients such as Sonos, Toteme, Oura, Nothing and Norwegian Air, offering tailored solutions for packaging and brand experiences while ensuring compliance with EU and global packaging directives.

Camilla has a strong background in brand strategy, marketing and communications, with a range of experience working with both startups and established companies in various industries. She has previous experience in FMCG, working in Orkla, as well as leading several big projects within brand design from Bold Scandinavia, as a Client Director.

Camilla is highly regarded for her strategic mindset, her ability to solve sustainability challenges with profitable solutions, and her commitment to achieving tangible results. Her expertise in sustainable transformation, packaging design, branding, and business transformation makes her a valuable asset to this jury.

 

 

 

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