As an Associate Director of Experience Strategy at R/GA, Saba works at the intersection of brand and product, taking a human-centered approach to helping her clients achieve their ambitions.

Previously an Executive Producer, Saba spent years running end-to-end digital and physical product builds before making the switch to strategy. Across her career, Saba's clients span from large consumer and technology corporations (Nike, Thomson Reuters, Verizon, LG, JPMC) to academic institutions and early-stage start-ups.

Saba has a BA from Princeton University and lives in Baltimore with her husband and daughter.