Lauren McCray is a marketing executive with a wealth of experience in consumer behavior and digital marketing. She helps brands create unique and integrated experiences for their target audiences. Over the course of almost two decades, Lauren has been responsible for curating some of the industry's most sought-after multi-platform experiences, including ComplexCon, Essence Festival, Rolling Stone's RS Live, and more.

Having worked for major media companies like Complex Networks, Time Inc., Wenner Media, and Meredith Corporation, Lauren has developed and launched successful global brand partnerships with companies such as Target, adidas, PepsiCo, Uber, Sephora, Microsoft, Unilever, and many more. She has since started her own consulting agency, where she continues to provide her expertise in illuminating lifestyle and cultural trends to develop effective marketing strategies and create meaningful consumer experiences.