The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show 2024 Radio & Audio-First Jury
Andres Monge
Creative Director
Paper Agency
Guayaquil
Andrés is a Creative Director of Paper Agency, one of the most creative and important independent agencies in Latin America.
He comes from the line of creative copywriting, but he considers he has the soul of an Art Director.
With +15 years in the industry, he has worked for the most important brands of Ecuador in different industries for which he has won several awards. Some of the brands he has worked with and for whom he has achieved significant growth are Banco del Pacífico, Pacificard, Gatorade, Claro, Stella Artois, Tropical, Manicho, DUO condoms, Holcim LATAM, Toni, and De Prati, a leader in the retail category.
He considers that in this occupation you must have fun and enjoy every idea. Creating connections with the users' needs, they ought to be genuine to touch those emotional fibers. This is not a one-person job. It is also fundamental to make a team proud of its job and to believe in what they do, and clients to be allies to build those proposals.
He sees that this is the best way to reach the goals and prizes that the brands of this industry wish for.
He thinks that creativity and brands must be in sync with the moment that the users live; what are their fears, what puts a smile on their face, and what are they expecting for tomorrow?
He comes from the line of creative copywriting, but he considers he has the soul of an Art Director.
With +15 years in the industry, he has worked for the most important brands of Ecuador in different industries for which he has won several awards. Some of the brands he has worked with and for whom he has achieved significant growth are Banco del Pacífico, Pacificard, Gatorade, Claro, Stella Artois, Tropical, Manicho, DUO condoms, Holcim LATAM, Toni, and De Prati, a leader in the retail category.
He considers that in this occupation you must have fun and enjoy every idea. Creating connections with the users' needs, they ought to be genuine to touch those emotional fibers. This is not a one-person job. It is also fundamental to make a team proud of its job and to believe in what they do, and clients to be allies to build those proposals.
He sees that this is the best way to reach the goals and prizes that the brands of this industry wish for.
He thinks that creativity and brands must be in sync with the moment that the users live; what are their fears, what puts a smile on their face, and what are they expecting for tomorrow?