The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show Interactive Judges

Sam Ball

Lean Mean Fighting Machine


Sam is one half of a creative team working along side Dave Bedwood since 1995.

In 2000 aged just 25 they became the Creative Directors at Tribal DDB London, winning awards for brands like Volkswagen and The Guardian.

In 2004 Sam became a founding partner in Lean Mean Fighting Machine. 2005 saw him and Dave pick up Campaign's Young Achievers of the Year Award. The following year they were voted by their UK industry peers to be the number one creative team working in digital.

Lean Mean Fighting Machine have won a whole bunch of awards including One Show, D&AD, and the Webbies. However, their proudest moment came in 2008 when they were the first ever UK agency to be crowned Interactive Agency of the Year at Cannes.

Sam believes the agencies that have the most fun create the most magical things.




Follow Us