The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
One Show 2024 Fusion Pencil Jury
Daniel Payan
CCO
Wunderman Thompson
Bogota
Executive Creative Director with an eager and hands-on attitude. Oriented towards blending technology and creativity with performance-based ways of working.
Payan was nominated in 2021 as best creative in Colombia by El Ojo de Iberoámerica, as CCO in Wunderman Thompson he is responsible of leading our creative strategy and products, as well as managing our network connections across the globe. Recognized as a true agent of change in the industry, Daniel is focused on transforming classic advertising frameworks into collaborative, agile and results driven teams and companies.
Key creative inputs can be applied to: commerce, CX, brand building and communication.
17 years of experience have brought results to local and global companies like: Snap INC, GSK, Toyota, Kellogg's, McDonald's, Samsung, DirecTv, Ford, WWF, P&G, adidas, Jaguar, AB InBev, Land Rover, Davivienda, Seguros Bolivar, Koaj, Alpina
His work has been awarded in various scenarios, as follows: Cannes, D&AD, Clio, One Show, Effie, Wave Festival, Ojo de Iberoamérica, New York Festival, London International Awards, El Sol, El Dorado, Epica Awards, Webby Awards, and highlighted by different advertising media companies like LatinSpots, FastCompany, Creativity Online, Contagious, Fast Company, Lürzer's Archive, Viral Blog, Adlatina amongst others.
Payan was nominated in 2021 as best creative in Colombia by El Ojo de Iberoámerica, as CCO in Wunderman Thompson he is responsible of leading our creative strategy and products, as well as managing our network connections across the globe. Recognized as a true agent of change in the industry, Daniel is focused on transforming classic advertising frameworks into collaborative, agile and results driven teams and companies.
Key creative inputs can be applied to: commerce, CX, brand building and communication.
17 years of experience have brought results to local and global companies like: Snap INC, GSK, Toyota, Kellogg's, McDonald's, Samsung, DirecTv, Ford, WWF, P&G, adidas, Jaguar, AB InBev, Land Rover, Davivienda, Seguros Bolivar, Koaj, Alpina
His work has been awarded in various scenarios, as follows: Cannes, D&AD, Clio, One Show, Effie, Wave Festival, Ojo de Iberoamérica, New York Festival, London International Awards, El Sol, El Dorado, Epica Awards, Webby Awards, and highlighted by different advertising media companies like LatinSpots, FastCompany, Creativity Online, Contagious, Fast Company, Lürzer's Archive, Viral Blog, Adlatina amongst others.